Course Details

CBS offers a one year, full time Post Graduate Program in Marketing and Communications Management.

Eligibility

The program is aimed at all young graduates who are desirous of specializing in the areas of Marketing & Communications as well as young executives working in various organizations who wish to qualify themselves with an additional certification in Management.

Curriculum

The specialised course aims to give a comprehensive understanding of theory and practice in the field of marketing and communications management.
The following topics are covered in the Program

Understanding consumers & shoppers
Strategic Marketing Research
Applied Brand Management
International Marketing
Rural Marketing
Retail & Luxury Branding
Advertising
Public Relations & Event Management
B2B marketing
Sales & Distribution Management
Direct Marketing & Marketing Promotions
Media & Marketing Communications
Managing & Marketing of services

Job Opportunities

The Program in Marketing & Communications offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.

Fee Structure

The fee for the Program is Rs 5,50,000 (inclusive of service tax). This includes the cost of simulated management games/ activities and other events which will be of benefit / interest to the students. All students are encouraged to participate in such events.

The students will undergo a one month internship in the month of March.