At a function attended by prominent people from the corporate world the book entitled “India’s Global Powerhouses”, authored by Pradipta Mohapatra, CBS Governing Council member and Co-Founder and Chairman of Executive and Business Coaching Foundation India Limited, was released by Mr.Seshasayee, M.D., Ashok Leyland. The book was co-authored Dr.Nirmalya Kumar, Professor of Marketing; Co-Director, Aditya. V. Birla India Centre; Director, Centre for Marketing, London Business School and Ms.Suj Chandrashekhar. The first copy of the book was handed to Mr.C.K Ranganathan,M.D, Calvin Kare.Among other prominent people from the corporate world, the function at Landmark was attended by Mr.Santhanam, M.D., Saint Gobain.

Speaking on this occasion, Mr.Seshasayee stated that the book would no doubt be unique, as it would give rich insights into the corporate world provided by Mr.Mohapatra who has put in more than half a century at senior levels in the corporate world, as well as the researcher’s perspective of the industry provided by Dr.Nirmalya.

Mr.Mohapatra, Dr.Nirmalya and Mr.C.K .Ranganathan,M.D also spoke on this occasion.

When Indian automaker Tata Motors bought the iconic Jaguar and Land Rover brands from the ailing Ford Motor Company, it opened up a new chapter in India’s economic story. Now, Tata is raising the stakes by bringing its own iconic car to the market-the Nano or “people’s car”-which at less than $3000 ranks as the least expensive car in the world. Can other disruptive Indian powerhouses be far behind?

Make way for Infosys, Mahindra, Bharat Forge, Hindalco, and Suzlon-names which may soon be as famous as today’s largest global brands. Yet these new Indian titans do not work as their Asian, Latin American or Western counterparts do. In fact, key differences in their approach to market strategy, operations and globalisation set these newcomers apart. But will the West notice?

According to authors Nirmalya Kumar, Pradipta Mohapatra and Suj Chandrashekhar, they should. Outside India these ideas are neither noticed nor understood-even though their fresh outlook makes these burgeoning Indian firms forces to reckon with .This is the new India-an incubator for a growing juggernaut of multinational firms poised to take on the world. In this new India outsourcing is outmoded; instead talented Western workers go East. From this new India, major players are emerging not only as customers, but as collaborators, as competitors, and as acquirers.

Like their German, Japanese, and Korean predecessors, Indian companies that are now going global are transforming the whole landscape of business. Amid this exciting turmoil India’s Global Powerhouse s serves as a road map for a new era of globalised business. This is just the beginning.