Chennai Business School (CBS) offers a one year, full time Post Graduate Program in Marketing and Communications Management.
The PGPM in Marketing and Communications has 1,100 hours of classroom contact and field work hours. Of this, around 600 hours will be the General Management module which has been described earlier and which is common to all streams of specialization.
The specialization course aims to give a comprehensive understanding of theory and practice in the field of marketing and communications management.
The following courses are covered in the Program. Some of them are offered as Elective courses.
- Consumer Behaviour
- IT Enabled Services Management
- Brand Management
- Rural Marketing
- Retail Management
- Advertising Management
- B2B Marketing and Key Account Management
- Sales and Distribution Management
- Direct Marketing
- Media Planning
- Digital Marketing
- SMAC(Social, Mobility, Analytics, Cloud)
- Services Marketing
- Project Management
- Business Planning
Elective courses (any two have to be chosen by all)
- Corporate Communications and Public Relations
- New Product Development
- Marketing Analytics
- International Marketing Management
The students will undergo a one month internship in the month of March.
CBS brings a variety of experienced and qualified faculty to teach the specialization courses. The faculty comprises working professionals with proven domain expertise in the subjects.
The list of Faculty members who teach Marketing and Communications courses at CBS are:
|Name of Faculty||Subjects handled|
|Prof. Arun Nair, HOD, Marcom and IBM Varsities, Chennai Business School||Key Account Management|
|Prof. Anish Ravi, Faculty, Marketing, Chennai Business School||Rural Marketing Direct Marketing|
|Mr. Krishnan, Director -ThinksynQ Consulting and Governing Council Member, Chennai Business School||Business Planning|
|Prof. B. Rajeswar, Management Consultant||Services Marketing|
|Prof. Prakash Dharmarajan, Management Consultant||Brand Management|
|Prof. Viswa Kiran, Chief Marketing Officer (CMO) in an IT organization||B2B Marketing and Key Account Management|
|Prof. Anuradha Oza, Principal, Innobridge; Principal, Interweave; Founder: MotherNurture||Consumer Behaviour|
|Prof. Chandramouli||Project Management|
|Prof. Rajeswari, Management Professor||Sales and Distribution Management
New Product Development
|Prof. Vinod, COO, Novatium||SMAC|
|Prof. Sindhu Raghavan, Media Professional||Media Planning|
|Prof. Anitha, AVP, Accel Frontline||Corporate Communications and Public Relations|
|Dr. Giridhar||Marketing Analytics|
The Program in Marketing & Communications offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry. There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.
The companies that have hired students from the Marcom Varsity are listed below
- 20:20 media
- Amtex Software Solutions Pvt Ltd
- Ashok Leyland Limited
- Axis BankBharti
- Axa Life Insurance
- Big FM
- CavinKare Pvt. Limited
- FedEx Corporation
- Hinduja Foundries
- idiscoveri Education Private Limited
- IndusInd Bank
- Ion Exchange
- Elevator India Pvt Ltd
- Kumaran Systems
- Malladi Drugs & Pharmaceuticals Ltd.
- Mingle Box
- Murugappa Group
- Nippon Paint India Pvt. Ltd.
- Novatium Solutions Pvt Ltd
- Office Tiger
- Ogilvy & Mather
- Orchid Chemicals and Pharmaceuticals Ltd.
- Radio 1
- Radio Mirchi
- Rox system
- Taj Group of Hotels
- Take Solutions
- Times of India
- Titan Industries Ltd.
- VS&B Containers
The program is aimed at all young graduates who are desirous of specializing in the areas of Marketing & Communications as well as young executives working in various organizations who wish to qualify themselves with an additional certification in Management.
Mr. Mohan Menon, Member Governing Council CBS.
Mr. Alexander Zachariah, Director, Rubecon Communications Pvt. Ltd.
Ms. Anita Gupta, former Senior Vice President and Managing Partner, JWT
Mr. Arun Bewoor, Former MD, International Flavors Fragrances
Mr. Fali Vakeel, Vice Chairman and COO, Lowe Lintas
Mr. Krishna Mohan, Former President, Ogilvy & Mather (Chennai)
Mr. Santosh Desai, MD & CEO, Future Brands India Ltd.
Mr. Satish Kumar, Former MD, Henkel India
Mr. S.K. Swamy, Chairman, RK Swamy-BBDO
Mr. Prakash Dharmarajan, Founding Partner, CXO Foundation
The fee for the Program is Rs 5,20,000 (exclusive of service tax). This includes the cost of reading material.