CBS offers a one year, full time Post Graduate Program in International Business Management.
The PGPM in International Business Management has 1,100 hours of classroom contact and field work hours. Of this, around 600 hours will be the General Management module which has been described earlier and which is common to all streams of specialization.
The specialization course aims to give a comprehensive understanding of theory and practice in the field of International Business Management.
The following courses are covered in the Program. Some of them are offered as Elective courses.
- International Business Environment
- Cross-cultural and Diversity management
- Foreign language (Spanish)
- International Marketing Management
- International Finance
- Strategic Procurement & Sourcing
- International Supply Chain Management
- Foreign Trade
- International Legal Aspects of Business
- B2B Marketing & Key Account Management
- Services Marketing
- IT Enabled Services Management
- Digital Marketing
- Project Management
- Business Planning
Elective courses (any two have to be chosen by all)
- Corporate Communications & Public Relations.
- New Product Development
- Marketing Analytics
- Sales and Distribution Management
CBS brings a variety of experienced and qualified faculty to teach the specialization courses. The faculty comprises working professionals with proven domain expertise in the subjects.
The list of Faculty members who teach International Business Management courses at CBS are:
|Name of Faculty||Subjects handled|
|Prof. Arun Nair, HOD, Marcom and IBM Varsities, Chennai Business School||International Supply Chain Management
International Marketing Management
B2B Marketing & Key Account Management
Strategic Procurement and Sourcing
|Prof .Sridar Natarajan, Dean – Chennai Business School||International Financial Management|
|Prof. Anish Ravi, Faculty, Marketing, Chennai Business School||Rural Marketing
|Prof. B. Rajeswar, Management Consultant||Services Marketing|
|Prof. Viswa Kiran, Chief Marketing Officer (CMO) in an IT organization||B2B Marketing and Key Account Management|
|Mr. Pattabiraman – Foreign Trade Consultant||Cross Cultural and Diversity Management
|Prof. John Mathai, Management Consultant – Operations Management||Strategic Procurement and Sourcing|
|Prof. Chandramouli, Lead – EAS Delivery Excellence Practice – PMO, Cognizant Technology Solutions||Project Management|
|Prof. Giridharan, Research Scholar||Business Analytics|
|Prof. Rajeswari, Management Professor||Sales and Distribution
New Product Development
|Prof. Prakash Dharmarajan, Former MD, Ogilvy & Mather, Founding Partner, CXO Foundation||Brand Management|
The Program in Marketing & Communications offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry. There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.
The companies that have hired students from the Marcom Varsity are listed below
- 20:20 media
- Amtex Software Solutions Pvt Ltd
- Ashok Leyland Limited
- Axis BankBharti
- Axa Life Insurance
- Big FM
- CavinKare Pvt. Limited
- FedEx Corporation
- Hinduja Foundries
- idiscoveri Education Private Limited
- IndusInd Bank
- Ion Exchange
- Elevator India Pvt Ltd
- Kumaran Systems
- Malladi Drugs & Pharmaceuticals Ltd.
- Mingle Box
- Murugappa Group
- Nippon Paint India Pvt. Ltd.
- Novatium Solutions Pvt Ltd
- Office Tiger
- Ogilvy & Mather
- Orchid Chemicals and Pharmaceuticals Ltd.
- Radio 1
- Radio Mirchi
- Rox system
- Taj Group of Hotels
- Take Solutions
- Times of India
- Titan Industries Ltd.
- VS&B Containers
The Program is aimed at all young fresh graduates who are desirous of specializing in the area of International Business as well as young executives working in various organizations, who can take one year off to qualify themselves further.
Mr Mohan Menon, Governing Council Member – Chennai Business School
Mr Sridhar Balakrishnan, MD, International Flavour and Fragrances
Mr Rajeshwar, Management Consultant
Mr Pattabiraman, Foreign Trade Consultant
Prof Arun Nair, HOD – IBM Varsity, Chennai Business School
With excellent exposure to International Finance, People Management, Marketing, Supply Chain Strategy, students pursuing this course will have tremendous opportunity as future leaders in organizations that conduct business across borders.
The fee for the Program is Rs 6,00,000 (inclusive of service tax) plus USD 1500 equivalent to cover the cost of international travel and stay, which would be incurred during the course of the 2-week internship in a foreign country. The fee includes the cost of reading material.
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