Marketing Communications & Marketing >> Program
India has never before witnessed the marketing wars being fought today. Brands old and new are targeting consumers every which way. Armed with deep pockets and aggressive (read 'ruthless') strategies these companies are trying to create loyal customers whose buying decisions can be notoriously fickle. Young people who want to enter the marketing arena couldn't have chosen a better time.
For Marcom aspirants, advertising agencies and media were earlier the happy hunting grounds. But today other sectors have realized the significance of Marcom professionals in their ambitious growth plans.
Marcom is the master key that can open doors across widely differing industries.
Job opportunities
Thus both Marketing and Marketing Communications offer challenging job
opportunities for sales managers and product/brand managers in all industries,
communication media specialists and brand management executives in advertising
agencies and in the media industry itself. There is also a rapidly emerging
need for Marketing and Marcom graduates in Finance and IT sector.
Programs on offer
Full time Post Graduate Programs in
i) Marketing Communications Management (MCM)
ii) Marketing Management (MM)
The programs are aimed at all young graduates who are desirous of specializing
in the areas of Marketing & Marcom as well as young executives working
in various organizations, who can take one year off to qualify themselves
with a PGPM (MM) / PGPM (MCM).
Program structure outline
PGPM (Marcom)
The specialised courses of MCM aim to give a comprehensive understanding
of theory and practice in the field of marketing communications management.
On successful completion, the students will be ready to take on position
of responsibility in all areas of MCM.
Various topics in MCM will be covered through a number of courses under
the following 6 blocks:
Block 1 – Understanding people and consumer behaviour
Block 2 – Marketing Research
Block 3 – Marketing Communications disciplines
Block 4 – Media & Communications
Block 5 – Media Management
Block 6 – Brand Management
PGPM (MM)
The specialised courses of MM aim to build on the basic marketing courses
covered in Module 1, so that the students become familiar with theory
and practice in all areas of marketing and will be ready to launch their
career in marketing.
Various topics in MM will be covered through a number of courses under
the following blocks:
Block 1 – Consumer Behaviour
Block 2 – Strategic Marketing
Block 3 – Emerging trends in marketing (e-marketing, rural marketing,
global marketing)
Block 4 – Services Marketing
Block 5 – B2B Marketing
Block 6 – Sales and Distribution Management
Block 7 – Brand Management
Block 8 – Tools for Marketing Management
