Start!!!! Camera!!! Envirofit…….

Rural Marketing Role Play

To be honest, I always had the perception that rural marketing would be an extremely lifeless course. I had a pleasant surprise when I attended Prof. Anish’s lecture. It was nowhere near the orthodox book based learning. Every session we have attended so far has been lively and educative. Our class has magically transformed into a setting of a rural village each time we attend this course.

We were given an activity recently on the Envirofit case. My classmates as eager as they always are, wanted to take it to the next level. We decided to enact this case so that the learning would be more refreshing and memorable. The core objective of this activity was to understand how Envirofit reached its rural customers and established its brand. This activity also highlights on how people in rural area suffer from Indoor air pollution (IAP) and how Envirofit addressed this environmental issue. We had great fun doing this role-play. Most of it was spontaneous. When we researched more in depth for reference we were all impressed and wondered how Envirofit tapped 160 million consumers out of 225 million with the given uncertain rural circumstances.

I strongly believe that using this innovative form of learning, we learned more on how to reach the untapped market. We analyzed the case from the company as well as the consumer’s perspective. The whole class agreed that it was more of an environmental need for companies like Envirofit to emerge. A few of us came up with strategies on how Envirofit can sustain and compete with the current competitors like first energy and LPG.

On a lighter note, I hope whoever reads this article also watch our video. We played different roles and made it hilarious with the limited props and the limited time we had. A few of us also discovered that we have potential careers as actors. With few giggles here and there the role play turned out to be fun and a good learning experience.

On the whole it was an enjoyable event with an unorthodox learning platform.

We look forward more to get our hands and faces dirty… 🙂

Arjun T (PGPM Marcom batch 2015-16)

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The M-wallet: Is this the making of another bubble?


India is witnessing a growth in the area of digital payments. With the increasing internet and smartphone penetration, we are set to witness a massive surge in the adoption of digital payments in the coming years. Moreover, government initiatives such as Digital India will act as key impetuses. The m-wallet segment embraces money transfer, shopping, ticket booking, bill payment & recharging.

The m-wallets industry will play a vital role in the future growth of the country’s digital payments and will be determined by:

  • Reaching the untapped market
  • Further focuses on merchants with multichannel payment services
  • Payments through NFC
  • M-wallet can cater to financial inclusions
  • Data analytics will be a major source of payments-related revenue
  • M-wallet will increase remittances in developing countries

Many players in the financial services, e-commerce & lifestyle segments have their own m-wallets, like ICICI Pocket, SBI Buddy and BookmyShow’s own wallet, to name a few….

Now the question is, whether it’s the making of another bubble?
The USP of a mobile wallet is not about the payment, but the value-added services that can be offered across mobile devices. To survive in a competitive environment, these players are coming out with very attractive offers and impractical discounts. The first question to ponder upon is; in the name of customer acquisition/retention, can this strategy be justified or whether it’s going to last for long? Even though new players may acquire customers, with numerous deep-pocket players in the market, Can they still continue to attract customers? The second question is; will these customers be loyal?

Buoyantly, with the launch of Apple Pay and Google Wallet with their decision to support barcode and app-based payments all the uproar will fall into place and the payment at most of the merchants will be restructured and standardized, leading to an enhanced experience for customers.

But there are still a lot of questions unanswered. Let’s wait and watch!!!!!

– Prof. Anish K. Ravi

* Views expressed are personal.

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Unraveling Gen Y Career Aspirations!!!!


It is understood that Gen Y is extremely demanding in nature and tenacious in attitude when it comes to career progression. They not only crave continuous learning but anticipate their career to accelerate. They value commitments.

Some of the challenges organizations face while creating careers for Gen Y are:

  • Endorsing meritocracy while keeping up batch parity.
  • Crafting modified roles notwithstanding customary roles for enhancing learning.
  • Looking at opportunities to engage and take up additional responsibilities early in their career.
  • Consistently reinventing their career planning to meet the perpetually expanding desires of the millennials.

The Gen Y workforce are exceptionally networked and tend to keep a tab on each other’s career developments. More than the pay, the title excites Gen Y.

If you want to be in the race, your career management framework has to consistently evolve with time.

– Prof. Anish K. Ravi

* Views expressed are personal.

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Budget Presentation!!!!


We were casually sitting & chatting in our class waiting for our Dean and our Finance Professor. Little did we know a big project was coming our way in the form of a Budget Presentation 2016 to all the faculty members and other fellow varsity students the day after the Union Budget was to be announced? This meant only three days were left for preparation! On one side a tinkle of thoughts were twirling in our minds like how to go about with the presentation, what would be the categories of our presentation, who would present what and what group would each person be in etc.; While on the other side we were also excited that we would be presenting an interesting topic which each one of us has to deal with in our lives albeit a marketing person, IT person or an HR.

The following two days witnessed all the finance students and professors discussing all the terms of the budget and trying to understand few complex concepts using the previous year’s budget and the Economic Survey. The next day, the Union Budget 2016 was announced. Our task began. Newspapers being exchanged, news videos being played on loop to get the essence from the Budget by Mr. Arun Jaitley, doubts scribbled on sticky notes, running up and down to Dean, Prof Venkat and Prof Srivarahan clarifying. The aura smelled virtuously of figures, taxes, excise, cess and what not. Friends would peep inside the Finance class to find students meditating. Meditating over the Budget preparation.

The D- Day arrived. We went confident to the class where the presentation was scheduled to happen. We were welcomed by all the other varsity students and faculty members.

Shri Siddharthan began with a smooth and confident introduction to the Union Budget, and went on to explain the Revenue Deficits and Fiscal Deficits and ended with 9 Pillars which was taken over by Mageshwari dwelling into each of the pillar and Chandra Kumar explained the various schemes introduced by the Government of India. Then Aditya took over and began with the direct tax changes and impact and was finished off by Srinivasan and Pradeep. The audience saw Sandhya, Karthik and Ram explaining the Indirect taxes and its impact thereby concluding the budget presentation making everyone sitting in the class clear and easy to understand the budget which they would have found difficult to comprehend.

On that note, I hope we come across many more opportunities to learn and make others understand things that happen around us.

Sandhya R (PGPM Finance batch 2015-16)

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Will Higher Education Financing by Government Really help?

higher education

This year has so far been proved to be the year of monkey. In the sense that the year has been extremely good for Sensex, Nifty and the same they have been tearing skies.

Now, we also know that the Finance Minister, Mr. Arun Jaitely has proposed to set up higher education financing agency and has allocated Rs 1000 crores in this year’s Union Budget 2016-2017. If we dive deep into statistics, it’ll be shocking and indefinitely create an urge within each one of us to take a step to create a change in the direction our country is heading. Zooming in on the higher education, we are being offered variety of courses. One of the most chosen and upcoming courses in management courses is digital marketing. Gearing up to become a totally tech savvy country, courses like these will have a great scope both in terms of career development for people as well as being innovative out in the digital world. If we want this proposal by government, we must look at the challenges as well of implementing this proposal. People say “Across the globe, the best minds opt for teaching profession”. However, that is not happening in India. Is it? We see many cases wherein poorly trained teachers are hired in colleges and institutions but the students are not able to deliver. Many people are mere graduates or with mere experience or get recruited in colleges and institutions via under the table dealing and this leads to low quality of education.

Other main challenge is increasing competition. We see competition even in schools albeit higher education. Students scoring 95% and students scoring 99% are categorized under same group.
Infrastructure. Yes, infrastructure has been playing the villain role in our education sector for the past number of years. Poorly lit classrooms and poor seatings are a big turn off for students. The question is though, the ministry has promised to take action to improve all these areas with such a huge investment;
• Will they be able to implement it?
• Will the quality of teaching improve?
• Will the value of higher education increase modestly or we’ll still be driving around the “Jugaad” world forever?

I can say only one thing as of now. Fingers crossed and let’s hope for the best!

Sandhya R (PGPM Finance batch 2015-16)

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Redefining Reality!!!!


The technological advancements which happen today are in leaps and bounds. This is the brilliant time of innovation and what was incomprehensible yesterday has gotten to be standard today. One particular technology which has caught my eye is technology is virtual reality.

To start off with I think virtual reality will redefine the education industry. We shouldn’t be surprised if the children of the future learn in virtual schools with virtual classmates and virtual teachers. Think about that! Learning and development can also follow similar methods which help the candidates to get a “nearly hands on” experience. This can save cost and also provide more fitting employees who are well prepared for the task they have to perform. Think about doctors performing surgeries on virtual reality platforms before doing real time surgeries, they will be more efficient and more lives can be saved.

Governments have also started to invest hugely on virtual reality. A soldier will be exceptionally adapted to real time war scenarios if he has virtual reality training in combat scenarios. It will be just like playing counter strike in 3-D. Although it sounds funny it can save a lot of money and also a lot of lives. Virtual reality has also been used for therapy for various mental illness related to stress and trauma.

In the very near future you will actually be able to see the complete virtual output of the car or house you are going to design using the virtual reality tools. This helps in buying decisions and saves a lot of money and time for the potential buyer. Therefore real estate and automobile industry will also be affected by VR.

Let me give you an example of how rapidly VR is growing. Porn industry has already invested millions in VR and a company called “Naughty America” has already launched their pilot VR program this year. The chairman of the company explained the importance of VR on television. He even said that their company’s strategy for the future is going to be built around VR. Probably he already saw something which most of the other industries have not. The urgency to act and make money out of this using the first mover’s advantage.

Well we can go on talking about virtual reality the whole day but we just have to admit that the virtual reality we saw in the movies like matrix is actually becoming reality. Probably next time you might see me reading this to you over coffee using the VR platform. Sounds fun right…

Arjun T (PGPM Marcom batch 2015-16)

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