INTERNSHIP @ TI CYCLES OF INDIA

INTERNSHIP @ TI CYCLES OF INDIA

My Internship at Murugappa’s TI Cycles of India has given me a fantastic opportunity to understand and experience the application of various concepts and subject matters learnt from Chennai Business School. Digital marketing is undoubtedly one of the key buzzwords in business today. Unlike traditional forms of marketing, it involves strategies designed to engage consumers and drive brand conversation on various digital channels, ranging from email to mobile applications. I have been assigned to work for TI’s Pilot Testing: E-Commerce Project.

TI Cycles of India wanted to expand sales online through E-Commerce companies such as Amazon, Flipkart, Snapdeal and Paytm. They have initially planned to achieve this with their exclusive dealers spread across various cities in Tamil Nadu through Amazon’s Seller Central Platform. Unlike other dealers, these exclusive dealers extend their services by delivering cycles in fully-fit condition to the customers at a cheaper price.

The project gave me an exposure to learn more on – How to handle dealers, Inventory Management, Database Management, E-Commerce Marketing…

Life at TI not only allowed me to learn and apply the concepts learned in Chennai Business School but also experience the work culture in a traditional manufacturing organization.

I’m delighted that this learning will support in many ways!

Ram Deepak N (PGPM Marcom batch 2015-16)

 

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INTERNSHIP @ RENAISSANCE EVENT MANAGEMENT

INTERNSHIP @ RENAISSANCE EVENT MANAGEMENT

My role is mostly concerned with back end work like brainstorming and coming up with creative ideas for event setup, décor, crowd engaging activities, entertainment options and event theme. My responsibility is to generate leads. During the event dates, I am involved in overseeing whether the production work is going as per the plan and help them whenever they require something. I was actively involved in procurement of props for events and also for vendor selection. Overall, I gained valuable insights on how to plan and execute an event.

Kaushik Sridharan (PGPM Marcom batch 2015-16)

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INTERNSHIP @ HTC GLOBAL SERVICES

INTERNSHIP @ HTC GLOBAL SERVICES

I am sure most of us would have noticed the edifice near Guindy station. That’s the HTC global services building, the place where I report daily. I am interning in the marketing and communications department and the experience here so far has been really knowledgeable and practical. I have been trained across various verticals such as digital marketing, content writing, managing sales, email marketing, client management and Public relations management.

The people in the organization are extremely helpful and they take real interest in the development of the interns. I was trained personally by the Marketing head in concepts like SEO, Google analytics, LinkedIn analytics and Facebook analytics. HTC gave me an opportunity where I could pull up a chair and sit with people from other marketing departments and learn what they were doing. I had a chance to interact with people from departments like market research, proposal planning and content development.

Associating myself with HTC global services has helped me understand digital marketing and service oriented B2B marketing to a whole new level. I hope to learn more in my remaining tenure here.

Arjun T (PGPM Marcom batch 2015-16)

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INTERNSHIP @ CGD CREATIVE

INTERNSHIP @ CGD CREATIVE

 My Internship on Digital Marketing is to research various Industry and explore potential prospects for Online Marketing in order to create Brand Awareness and generate leads for the corresponding business using appropriate strategy. I’m getting hands-on understanding on Google Advertising, Facebook Marketing, Website Optimization and use of Google Analytic tools. I have been meeting clients and explaining about the different Online Strategy that would help their business and make them a pioneer. It’s an amazing learning curve and supplement my knowledge of Digital marketing.

Sankara Narayanan (PGPM IBM batch 2015-16)

 

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INTERNSHIP @ ASHOK LEYLAND

INTERNSHIP @ ASHOK LEYLAND

I interacted with wholesalers, retailers and mechanics who deal with Ashok Leyland aftermarket parts to understand the brand image of Ashok Leyland and how their visibility can be improved.

This internship helped me to get consumer insights and also helped me to understand the supply chain of the after-market parts.

Chandramouleeswaran S (PGPM Marcom batch 2015-16)

 

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INTERNSHIP @ THUNDERTECH CONSULTING

INTERNSHIP @ THUNDERTECH CONSULTING

“Interning at Thundertech Consulting has broadened my understanding of B2B marketing in service industry and has given me a strong foundation and valuable experience for my career.”

I have been assigned to project “PROTECT LITE” – A clinical ERP management system. The product has been developed already and will be launched soon. My objective is to study the competitors, create relevant pricing strategies, and create a differentiation strategy and focus on digital advertisements.

The learning has been amazing and has given me an exposure on digital marketing and key factors of B2B sales like weekly task updates, strategy planning and interaction with marketing head’s & director’s gave further exposure to enriched my knowledge.

Rodriques Bernard (PGPM Marcom Batch 2015-16)

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INTERNSHIP @ HOSPIRA (A Pfizer Company)

INTERNSHIP @ HOSPIRA (A Pfizer Company)

It’s a wonderful experience working as an Intern in HOSPIRA (a Pfizer Company). I am learning a lot about how HR works and how Human Resources play a vital role in the organization. It was very interesting to work on Individual Development Plan (IDP) which is the employee’s career development plan. It was a new initiative taken up by the organization for the benefit of the employees. Apart from that I also had an opportunity to work on Job Descriptions and Organograms. The staff truly values the interns and the work assigned to me was engaging and meaningful. The folks in the department were friendly and I thoroughly enjoyed being a part of it. Overall it is a great place to work with and I could not have asked for a better internship opportunity.

Narendran Soorya Narayanan (PGPM HR batch 2015-16)

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INTERNSHIP @ VARUN AGARWAL AND ASSOCIATES

INTERNSHIP @ VARUN AGARWAL AND ASSOCIATES

I have been engaged in fruitful learning at Varun Agarwal and Associates. Being a Finance student, I thought working under a Chartered Accountant would will help to me channelize my learning. I have been to two branches of one of the leading hospitals in Chennai for stock Audit. And in an Iron and Steel Trading company for an Internal Audit and In a Private Ltd company for Auditing Personal Accounts. Apart from being in auditing, I am also keenly working in buying and selling of equity stocks. My day’s work- varies from day to day and the place where I have to go. Usually at the end of the day I take care of Personal Individual Audits and in the day it depends upon where I am assigned.

Aditya Chouraria (PGPM Finance batch 2015-16)

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INTERNSHIP @ TI CYCLES OF INDIA

INTERNSHIP @ TI CYCLES OF INDIA

“Interning at TI Cycles of India has broadened my understanding of real time business and has given me a strong foundation and valuable experience for my career. With the world moving into digital platform, I got an excellent opportunity at the right time to work for an E-Commerce pilot testing project intended to introduce and expand cycle sales online by partnering with exclusive retail dealer outlets across different cities/towns/villages in Tamil Nadu region through the channel partner Amazon.in. I had a fair level of freedom to put my thoughts into work in the company and the overall exposure that I got about the industry was significant!”

Kaushik.V (PGPM Marcom batch 2015-16)

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INTERNSHIP @ Thundertech Consulting (TCL)

INTERNSHIP @ Thundertech Consulting (TCL)

About Thundertech

Three experienced industry professionals with considerable work experience with large organizations such as Airtel, Etisalat, RPG Group, Dunlop etc… have promoted Thundertech Consulting (TCL). Thundertech is a part of a group of companies involved in education, management consulting, back end support and technology. Thus the experience of the group is varied in terms of the kind of work being handled.

In addition, they have people with in depth experience in various industries such as manufacturing, telecom, BPO, IT, retail, entertainment and process industries. They have deep understanding through their experience in B2B and B2C environment. Hence their understanding of business needs from an automation perspective is high. This will get fully reflected in the product they have designed and the design of bespoke applications developed by them.

Internship Contour

I have been assigned with a project where my responsibility is understanding and testing the product (Accounting Collection Solution) and to design a marketing strategy for the product launch.

My day @ Thundertech includes:
• Suggesting recommendations and changes for the product if required.
• Exploring potential prospects for the product.
• Meeting up with the prospects and explaining them about the product features.
• Constant interaction with the Project guide and my mentor regarding the tasks at hand.
My time at Thundertech has been very enriching in terms of learning the nuance of B2B Marketing.

Ashish B Jani (CBS 2015-16 batch)

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