INTERNSHIP @ TI CYCLES OF INDIA
My Internship at Murugappa’s TI Cycles of India has given me a fantastic opportunity to understand and experience the application of various concepts and subject matters learnt from Chennai Business School. Digital marketing is undoubtedly one of the key buzzwords in business today. Unlike traditional forms of marketing, it involves strategies designed to engage consumers and drive brand conversation on various digital channels, ranging from email to mobile applications. I have been assigned to work for TI’s Pilot Testing: E-Commerce Project.
TI Cycles of India wanted to expand sales online through E-Commerce companies such as Amazon, Flipkart, Snapdeal and Paytm. They have initially planned to achieve this with their exclusive dealers spread across various cities in Tamil Nadu through Amazon’s Seller Central Platform. Unlike other dealers, these exclusive dealers extend their services by delivering cycles in fully-fit condition to the customers at a cheaper price.
The project gave me an exposure to learn more on – How to handle dealers, Inventory Management, Database Management, E-Commerce Marketing…
Life at TI not only allowed me to learn and apply the concepts learned in Chennai Business School but also experience the work culture in a traditional manufacturing organization.
I’m delighted that this learning will support in many ways!
Ram Deepak N (PGPM Marcom batch 2015-16)
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