A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.

Mr. Ramesh Ponnuvelu, CEO of Kaspon Techworks an alumnus of Madras Institute of Technology (MIT), Chennai, with over two decades of experience in Sales, Marketing, Product Management and Technology Consulting Services has a bachelor degree in Mathematics (B.Sc) from University of Madras and went on to complete B.Tech from Madras Institute of Technology, Anna University. He joined HCL in 1991 through campus placement. As a sales professional at HCL, he had a very successful and rewarding career in key account management. He then moved to Product Management during the latter part of his career with HCL and he was also a key member of HCL’s task force, which launched a very successful mass-market PC campaign code named OCTOPUS during the mid-nineties. As a Product Manager, he was spearheading product packaging, merchandising, pricing, channel orientation and marketing communication. Mr. Ramesh Ponnuvelu’s discussion on disruptive innovation was very interesting throughout the session.

What we learnt
Disruptive innovation is one which creates phenomenal opportunities which will change the business, products.

Examples given were typewriters->computers-> telegram->fax->email

Change is the only thing that never changes and now it keeps happening at an accelerated pace. There were many constant challenges to the industries. The live example quoted by him was the leaders of photocopy machines-Xerox which had a crisis when the photocopy machines became irrelevant due to printers. Mr. Bill wanted to convert into a document management company. But the management was afraid to lose its revenue of about $6 billion which comes through product sales. But later document management took over photocopy.

To pursue these disruptive technologies, leaders must look beyond the process that are geared to serving the main stream. Most companies vanish due to not taking disruptive innovation.

Policy makers should have a clear understanding on how technology might shape the global economy over the coming decade. Invest in new forms of education to figure out how disruptive innovation will affect competitive advantage.

As the discussion went deeper he told us about the potential disruptive technologies known as SMAC.

  • Social media: Lot of micro social sites (e.g.) social sites for doctors, chartered accountants etc.
  • Mobile: It gives information availability in every place globally. Mobile banking, ticket booking. There are lots of innovations in mobile. In Japan T.V can also be watched through mobiles.
  • Analytics: Marketing was a mass communication in the past but it nowadays context based is very important. Analytics helps in pushing the products. It also helps to drive business in new ways.
  • Cloud: Software and hardware resources delivered over network or the internet.
  • IOT [Internet of Things]: Nowadays most of the things use IOT can be a big revolution. Apple’s thought of bringing day to day activities using devices is an example.

Autonomous vehicles which are a disruptive innovation pose a threat to players like Maruti, Tata.

In the health care sector there is an explosion due to new apps which can collect and give report to user about his health condition.

He concluded saying that it is a great opportunity for B School graduates as it is the era for new technologies to breakthrough, disruptive innovation helps in creating opportunities and also help in creating more output using less output.

We thank Ramesh Ponnuvelu for sharing his experience and we from Chennai Business School hope to meet him often.

– Vignesh R (CBS 2015-16 batch)

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Stop inhaling, Start breathing!!!!


The world awaits none. We live in an era where competition is pervasive. Survival of the fittest starts the very moment you are born. Competition in education is a whole new level. Did anyone foresee a parent queuing up the whole night just to get the admission form for their 5 year old kid? My grandma thought I was joking when I told her this. The fee for a kindergarten student almost equivalent the fee for an engineering student these days. Similarly social media platforms have given a chance for everyone to voice out their views. We cannot deny the fact that the lifestyle of mankind has metamorphosed into something which is purely unimaginable.

This change is mainly due to technology. Technology has helped us cross walls, breach barriers and to become closer to people around the globe. Smart phones and eCommerce have altered the whole DNA of trade. We see without buying and we buy without seeing. Some people believe that this is the most innovative era of mankind. Some world leaders claim that this is the best time to live. While most of the privileged population may agree with this, there are non-conformist who challenge this.

I am not here to complain about technology. I am just saying people are becoming semi robots. They are less people oriented. Only a few smile back at you when you smile or wave at them as they are engrossed with their tabs or smartphones. I feel that a human being needs to keep everything at balance. One has to value his family, his society and the community. He has to connect more with people.

I feel sorry for most people today. In this society we think we live for ourselves but we are all so involved in pleasing others. We are worried what people in Facebook think about us more than what we think about ourselves. The current generation sees the world more through the screen of a smart phone rather than their own eyes. They fail to appreciate the “wow” moments. The moments that makes you breathe faster… the moments that take your breath away. Let us keep technology aside for some time and look at simpler things in life. You have to be old school once in a while.

I believe we all have simple things in life which we love, that makes us skip a heartbeat. Let it be music, dancing, running, flying kites or even having a friendly fist fight with your best pal. These are things which give you an adrenaline rush and allow you to feel the real essence of life. I am going to describe mine.

Something happens at 80 km/h. My heartbeat synchronizes with the thudding engine noise. My body feels lighter while my hands grip tighter. The only thing on my mind is the road ahead of me, everything else goes blank. Your thoughts are clearer and all the problems in your life vanish. Suddenly I realize I am not on the road but I am a part of it. The long rides, midnight teas, sleepless nights and the unspoken companionship with fellow riders. These are the moments which remind me how beautiful life is. I am sure we all have some moments like this. What are yours? Identify your moment. That is the only thing that will keep you sane in the world of GBs and mbps.

My whole argument here is not about smartphones, technology or eCommerce, it is about a generation which just lives a digital world with digital friends having digital pets eating digital food. A generation so glued and addicted to technology that they forget to realize what is happening around them.

Our planet is vast. Learn to explore it physically. Pause a few minutes from your busy work schedule and observe the two stray puppies playfully fighting each other. Go food hunting with your buddies from time to time instead of ordering it online. Play football and get bruised once in a while rather than playing candy crush. Enjoy life from time to time.

— Arjun Bargav (CBS 2015-16 batch)

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