Revealing the Secrets of Rural Marketing through Field Visits (2014-15 Batch)

Chennai Business School, Marketing & Communication students spent a day in the rural areas of Kanampakam (Thiruvallur District) (75 KMs from Chennai) to gain the experience of living and working in rural areas. The field visit allowed students to comprehend prevailing agricultural practices, purchase behavior of rural consumers and unmet demands in these markets. Read more

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